Received via e-mail from Rabbi Fishel Jacobs:
It took three thousand years! But, the truth is out! And now you can read it to your children, as well! And it's spreading fast!
The powerful king is not so unstoppable. And the seemingly incapable man is actually a king!
What we're speaking about are the two kings each of us has inside. The Bad King, is our selfish impulsive side, the yetzer hara. The Good King is our rationale, good side, the yetzer tov.
But we all know that. Right?
It's not so simple. It took seven best-selling books in halacha, and four years developing this latest book series for it to finally reach press.
Two Kings is the newest educational revolution. It is being launched by Israel Book Shop a world's leading Jewish publisher and distributor based in Lakewood, N.J. And authored by Rabbi Fishel Jacobs a well-known Chabad rabbi and author.
The Jewish book series features a young boy who is faced with a personal dilemma in performing something he needs to do. The Bad King and Good King, both depicted through heart-warming and beautiful colored pictures, each try to influence the lad. Tensions rise as they both seem to gain the upper hand.
The concept is based in Keholet (9:14). The idea that the body is compared to a small city, over which two internal kings -- the yetzer tov and the yetzer hara - fight to gain control forms the central theme of Tanya (Chapter 9).
However, the presentation here follows years of writing and development. More on the conceptual basis of the book series, installment two is going to press in a few weeks, can be seen here. The official site can be found at: